2017 1.12更新
喏，市场说AirPods不坏。
可是我换成了Solo 3。
原答案
关于拿走耳机接口：
︿(￣︶￣)︿
1997. 乔布斯说新的iMac没有软盘驱动器：
当你向前走的时候，别人会不理解你。
2010年乔布斯在D8峰会上谈到为什么iPhone/iPad不用Flash
苹果并没有很多资源。所以我们成功的方式是小心的去选择要走的路，我们努力选择有未来的技术。科技都有它的生命周期，有他的春天、夏天、秋天、冬天，你不想选择那些已经要走进坟墓的东西。如果你能够明智的做决定，你可以给自己省很多精力。你可以选择去做所有事情，或者选择把有限的精力放到新出现的科技上，让这些新技术在你的平台上很出色，而不仅仅是还好。有时候你就是需要去选择那些看上去会是正确的路，然后往前走。Flash看上去像是那种曾经风光但是正在萎缩的技术，而HTML5看上去像是现在正在崛起的技术。我们想做出了不起的产品。我们至少有勇气和决心去说：我们不觉得这部分能够造就好产品，我们要把它丢掉了。有些人不喜欢这样，他们来骂我们，但我们决定去承担压力，因为我们想为顾客制作世界上最好的产品。而且我们会坚持把重心和力量放在那些我们认为是更适合消费者的技术上。你知道吗？顾客付给我们钱来让我们做这些决定。这么多顾客付给我们钱，让我们去努力制作我们能做出的最好的产品。如果我们成功了，他们会去买这些产品，如果我们没成功，他们不会去买，这些都会揭晓。
乔布斯带着的苹果...
...除去串口，除去，更换了5英尺软盘驱动器与3.5英寸软驱。然后摆脱了软盘驱动器。然后摆脱了。摆脱了VGA接口。摆脱了端口。甩了iPod的30针连接口
...
在这些情景中，苹果都要承担一些人的批评，他们说嘿，我正在用这个诶！
但是大部分批评者并不买苹果产品，他们这样说只是为了正名自己为什么去买其它产品：看！没有软盘！这就是为什么我不买垃圾苹果。
（然后5年之后，他们突然注意到自己的机器又重又丑，是一头有一大堆可以追溯到的接口的
w(ﾟДﾟ)w
可爱的粉红色大象!!!）
苹果是一家十分成功的公司，因为他们敢做这些有争议的决定。消费者付一大堆钱给那些用心替自己做这些决定的人。
（如果苹果做对了，顾客就去买他们的产品，如果苹果错了，顾客就不去买，让市场自己宣布答案。这样既简单又公正.）
关于AirPods：
ヽ(✿ﾟ▽ﾟ)ノ
原来耳机接口是一个世纪前的成功的过时技术，现在已经有很多不合时宜的地方，
而苹果围绕Siri建立的平台中，AirPods看上去是最有趣的一步，它甚至比watch更方便召唤出Siri，其意义不仅仅是一条耳机。
从Siri on iPhone 4S, 到Siri on the New iPad, 到Siri on watch, TV，今年的Siri on Mac, 现在的Siri on AirPods，可以看到苹果逐渐搭造的AR未来。
我认为AirPods不是一个替代品，而是一个全新的产品和平台。
关于勇气：
╰(*°▽°*)╯
现在大家都在笑席勒的courage，好吧，席勒没有乔布斯会说话，但是他和乔布斯说的勇气是一个意思：有勇气去抛下安全的选项，去做有争议性的决定，纯粹是因为他们认为长期来看这是正确的事情。
我们，作为一个物种，热爱去关注短期，热爱去寻求欢迎和避免批评。选择去坚持你知道在短期是不受欢迎，但是在长期会被证明是正确的决定，需要勇气。是下决心的勇气，不是跑进一个火灾现场去救别人的勇气，而是坚持自己所相信的事情的勇气。
参考：
bonus：
关于少数评论区的评论：
(￣_,￣ )
Its utterly disgusting to defame Apple and the people that support one of Apples numerous decisions just because you are not an Apple customer. Being different from you doesnt neccessarily mean being worse than you. And being able tocall namesdoesnt mean being capable of reasoning. Being critical doesnt equal to being constructive, especially when you are critical just for the sake of criticism. I know its your desperate attempt to stand out and feel good about yourself, but I wouldnt mind crashing your little fantasies when you make your rude comments personal. You dare not to take any risks, so you stand on top of other peoples efforts and defame other peoples hard work. Isnt that pathetic to just feel good for trying nothing? Nevertheless, the innovateurs and the mature have learned that naysayers matter not. We keep putting our heads down and pushing the world forward and you keep being the noisy drag that make no difference at all.
Alas, isnt that great?
9.18update明天我要翻译1997年WWDC上乔布斯说的话。在这里更适合。斜体是未完成部分，请忽略Steve: What about OpenDoc? What about it? It’s dead, right? Well, let me say something. I know some of you spend a lot of time working on stuff that we put a bullet in the head of. I apologize. But Apple suffered for several years from lousy engineering management. I have to say it. And there were people that were going off in 18 different directions doing arguably interesting things in each one of them. Good engineers – lousy management. And what happened was you look at the farm that’s been created with all these differentgoing in different directions and it doesn’t add up. The total is less than the sum of the parts. And so we had to decide, what are the fundamental directions we’re going in? and what makes sense and what doesn’t? And there were a bunch of things that didn’t. And microcosmically they made sense, macrocosmically they made no sense. And you know, the hardest thing is … you think about focusing, right? You think, well, focusing is saying yes. No, focusing is about saying no. Focusing is about saying no. And you’ve got to say no, no, no. When you say no, you piss off people. And then you go talk to the Santa Fe Mercury and they write a shitty article about you. You know? And it’s really a pisser, because you want to be nice, you don’t want to tell the Santa Fe Mercury a person was asked to leave or this or that. So you take your. And Apple’s been taking their share of lumps for the last 6 months in a very unfair way and has been taking them like an adult. And I’m proud of that. And there is more to come, I’m sure. I read these articles about some of these people that have left. I know some of these people. They haven’t done anything in 7 years. And you know, they leave and it’s like the company’s going to fall apart. And so, you know, I think there will be stories like that – but focus is about saying no. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts. And OpenDoc… I was for putting a bullet in the head of OpenDoc. I mean, I think it was great technology but it didn’t fit. The rest of the world isn’t going to use OpenDoc. And I think as a container strategy there is some stuff in the java space that is much better. And even the OpenDoc guys were basically trying to rewrite the whole thing in java anyway, which was a restart. So, it didn’t make sense.Steve: You know, you can please some of the people some of, but…. One of the hardest things when you’re trying to effect change is that people like this gentleman are right in some areas. I’m sure that there are some things OpenDoc does, probably even more that I’m not familiar with, that nothing else out there does. And I’m sure that you could make some, maybe a small commercial app, that demonstrates those things. The hardest thing is: how does that fit in to a, larger vision, that’s going to allow you to sell 8 billion dollars, 10 billion dollars of product a year? And, one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards for the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. And I made this mistake probably more than anybody else in this room. And I got the scar tissue to prove it. And I know that it’s.
And as we have tried to come up with a strategy and a vision for Apple, it started with What incredible benefits can we give to the customer? Where can we take the customer? Not starting with Let’s sit down with the engineers and figure out what awesome technology we have and then how are we going to market that? And I think that’s the right path to take. I remember with the Laser Writer. We built the world’s first small laser, as you know. And there was awesome technology in that box. We had the first Canon cheap laser-printing engineer in the United States here at Apple. We had a very wonderful printer controller that we designed. We had Adobe’s PostScript software, we had AppleTalk in there. Just awesome technology in the box. And I remember seeing the first print out come out of this. And just picking it up and looking at it and thinking, You know, we can sell this. Because you don’t have to know anything about what’s in that box. All we have to do is hold this up and say, Do you want this? And if you can remember, back in 1984, before laser printers, it was pretty startling to see that. People went, Whoa. And that’s where Apple’s got to get back to.
And you know, I’m sorry that OpenDoc is aalong the way, and I readily admit that there are many things in life that I don’t have the faintest idea what I’m talking about. So, I apologize for that too, but there’s a whole lot of people working super super hard right now at Apple. Avi, John, _______, Fred. The whole team is working, burning the midnight oil, and hundreds of people below them, to execute on some of these things and they’re doing their best. And somewill be made along the way. That’s good, because at least some decisions are being made along the way. When we find a mistake, we’ll fix it. I think what we need to do is support that team going through this very important stage, as they work their butts off. They’re all getting calls being offered three times as much money to go do this and that. None of them are leaving. And I think we need to support them through this and write some damn good applications to support Apple out in the market. That’s my point of view. Mistakes will be made, some people will be pissed off, some people will not know what they’re talking about, but I think it’s so much better than where things were not very long ago. And I think we’re going to get there.
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